Rushes : S4C WIN BROADCASTING AWARD

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S4C WIN BROADCASTING AWARD

29th May 2007: Rushes is proud to have played a significant part in helping S4C win its first major award for its new brand identity.

The exciting news was announced at the prestigious European Broadcasting Union Connect Awards earlier this month in Lucerne, Switzerland.

The new branding, which is integrated across S4C’s on-air, off-air and online activities, was launched in January to replace the S4C identity in existence since 1993.

Co-ordinated by S4C’s Creative Director Dylan Griffith, undertaken for S4C by Proud Creative and with special effects by Rushes, the brand identity aims to give S4C a contemporary image and attitude in preparation for digital switchover scheduled for 2009.

The branding won the Total Package award in the Design Category at EBU Connect, the top award given by the world’s foremost professional association of national broadcasters.

Dylan Griffith, S4C’s Creative Director added, “We wanted the new Channel identity to reflect the broad and contemporary appeal of all S4C’s services. This Total Package award in the EBU’s Design Category recognises that we are projecting an exciting, dynamic and evolving image of the Channel to an international audience in all media.”

The initial series of channel idents, filmed in locations throughout Wales, are based on the concept of “uncontrollable attraction”- reflecting the Welsh feeling of an emotional affinity to the homeland, whether near or far.

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