Another recent addition to Rushes MGFX Studio’s expanding list of title sequences comes in the guise of a “new drama, about three very normal blokes who see the chance to pull off a major robbery and go for it” (The Independent).
‘Inside Men’ a four part drama for the BBC is about a robbery on a cash counting warehouse by a few of its employees. Rushes MGFX Studio was approached to provide a simple but gritty sequence for the opener of the show. After a creative discussion with the director James Kent our brief was to create a strong simple sequence, something that would work over picture for the credits, and then a stand-alone title. Something that was strong but that maintained an “Analogue/mechanical feel” to tie in with the way the robbery would take place.
“James didn’t want the sequence to be showy or flash and to keep a very low–fi feel as the robbery is very much a simple ‘point gun-steal cash’ idea. The title itself however was more involved” says designer Brad Le Riche, “The title needed to get across the more intricate planning phase of the heist as well as the inside aspect of it”. Working closely with the production team Rushes MGFX Studio worked up font sheets and style boards initially, and progressed to animation tests and approval options, before settling on a simple font choice over picture and a bold, harsh title that sets the scene for the rest of the program.