CARLSBERG SKY SPORTS

Rushes provide colour grading and VFX for 20 TV spots for Carlsberg's Sky Sports sponsorship.

Fold7 have produced a series of 20 TV spots for Carlsberg realised by production company 76 Ltd with Rushes providing colour grading and VFX for each production.

The spots air throughout the mid-week sports schedule on Sky Sports.
 
The work reflects the beer brands sponsorship objective: to get Carlsberg out of the fridge and into the hands of guys who want to kick back with a beer and their favourite sports channel. Reaffirming the brand positioning of Carlsberg as a reward around the tag-line “That calls for a Carlsberg”.
Credits

Product:  Carlsberg
Production Title:  Carlsberg Sponsors Sky Sports

Agency:  Fold 7
Agency Producer:  Sam Balderstone
 
Production Company:  76 Ltd
Director:  Peter Lydon
Exec Producer:  Mark Murrell
Producer:  Giles Skillicorn
 
Post Production:  Rushes
Producer:  Alison Wendt
Colourist:  Rushes Colour Grading Dept.
VFX:  Emir Hasham