Rushes provide colour grading and VFX for 20 TV spots for Carlsberg's Sky Sports sponsorship.
Fold7 have produced a series of 20 TV spots for Carlsberg realised by production company 76 Ltd with Rushes providing colour grading and VFX for each production.
The spots air throughout the mid-week sports schedule on Sky Sports.
The work reflects the beer brands sponsorship objective: to get Carlsberg out of the fridge and into the hands of guys who want to kick back with a beer and their favourite sports channel. Reaffirming the brand positioning of Carlsberg as a reward around the tag-line “That calls for a Carlsberg”.
Credits
Product: Carlsberg
Production Title: Carlsberg Sponsors Sky Sports
Agency: Fold 7
Agency Producer: Sam Balderstone
Production Company: 76 Ltd
Director: Peter Lydon
Exec Producer: Mark Murrell
Producer: Giles Skillicorn
Post Production: Rushes
Producer: Alison Wendt
Colourist: Rushes Colour Grading Dept.
VFX: Emir Hasham
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