Rushes and Everyman say feel your ‘plums’! Product: Everyman Fri 10th June 2005 Rushes have just completed work on the sexy new ‘Tease Me’ campaign for Everyman, the testicular cancer charity. The release of the advert is timed perfectly to coincide with June, being Cancer Awareness month. The advert stars a scantily clad Rachel Stevens - and a couple of plums. The gorgeous Stevens is filmed lounging provocatively on a bed and encouraging men to ‘put their hands down their trousers’ and have a good feel. The campaign focuses on the need for men of all ages, shapes and colour to regularly feel their testicles for lumps - and what better way to grab men’s attention than a half-naked, seductive female? Rushes Josh King adds, “It was a great project to work on and Rachel was the perfect choice for the job - if anyone can persuade men to put their hands down their pants, Rachel can.” |
