Rushes
Embrace their latest promo
Artist: Embrace
Title: ‘Looking As You Are’
Record Company: Independiente
Production Company: Independent
Director: David Mould
Producer: Richard Weager
Editor: James Rosen @ Final Cut
Post Facility: Adrenalin @ Rushes
Adrenalin Producer: Josh King
Telecine: Adrian Seery
VFX Artist: Marcus Woods
Tuesday 18th
January 2005
Rushes have
just completed work on the new Embrace single ‘Looking As
You Are,’ the third single to be taken from their highly acclaimed
album, 'Out Of Nothing.'
The promo
sees the band performing in a large disused warehouse and features
lead singer Danny McNamara’s real girlfriend.
Danny’s
haunting voice gains momentum throughout the delicate introduction
of the song, the structure of which is tied to Danny’s voice,
without the traditional verse/chorus/verse.
Rushes’
Director of Telecine, Adrian Seery, set the mood for the promo in
C-Reality, with VFX artist Marcus Wood carrying out the on-line.
Marcus adds, “In order to keep the in-camera feel to this
dramatically shot promo, some shots required invisible effects,
whilst other were stabilised and re-racked”.
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