Rushes Post Charming Danone Commercials Title: ‘’Wind’
& ‘Snow’ These cheering Danone Actimel ‘Wind’ and ‘Snow’ commercials demonstrate in a magical way, how you can lead a busy and active lifestyle, yet still have boundless energy. Danone are sure that after drinking Actimel for two weeks there will be a noticeable difference, or they will refund your money. In the commercials we see two people drinking Actimel over a period of time and having been empowered by it, we see them both very happily whizzing along to work, on their suitcases. Despite the adverse weather conditions! Says Rushes producer, Vittorio Giannini: “Our primary challenge in this commercial was to composite our Danone Actimel powered woman into busy street scenes.” Rushes, Bill McNamara adds: ‘In ‘Wind’ our hero is sitting on top of a suitcase being propelled magically by her own coattail. To achieve this our hero was shot on the suitcase with a rig attached to the case and a man 'pulling' the woman and the case. A separate plate was shot of the woman followed by various plates of all the other extras taken in groupings along with elements of leaves. All the final selected plates were composited in Inferno to create one seamless shot. In the second commercial ‘Snow’ our hero is sitting on top of her briefcase as she toboggans her way magically to work. Once again the hero was shot sitting on a rig, but this time with the briefcase being attached to a set of tracks. The task here was to hide the tracks in the snow and add some snow effects, flying up from the back of the briefcase. Once again this was achieved in Inferno using Inferno’s powerful particle generator.” Giannini concludes: ”Both commercials were beautifully shot, edited and directed. This helped immensely with the effects work we had to perform.” |
