Rushes post alarming COI ‘Fire Kills’ spots Client: COI
Fire Safety Tuesday 17th August 2004 The first startling spot opens with a close up of a smoke detector in someone’s flat. As the voice-over tells us the benefits and functions of the smoke alarm, the camera pans out and there is a fire in the background. The camera then moves upstairs in to the bedroom; smoke is coming up through the floor. A man is asleep in bed. “This is James,” says the voice-over, “he took the battery out of his smoke alarm as it kept going off.” The smoke then totally envelops the room. In the next spot, a saucepan is in flames on the cooker. ‘Don’t Try’ comes up in large letters on the screen. A man runs in and grabs the hot handle of the pan and drops it, the flames catch his clothing. ‘Don’t Try This’ appears on screen. Another pan is alight in a different kitchen, a woman runs in, turns on the tap and throws water over the flaming pan, which then explodes. ‘Don’t Try This At Home,’ comes into view. The poignant, final shot is a singed child’s drawing, on the fridge, in a blackened kitchen. The voice-over tells us to “Get Out And Stay Out, Call 999.’ |
