Rushes complete comical Clarks shoe commercials Title: ‘Hula
Hoop’ & ‘Football’ Thursday 22nd July 2004 Rushes have just completed two 30-second Clarks spots for another great St Luke’s campaign. These two films, by Dougal Wilson (CADS director of the year), are full of youthful personality and highlight the new range of functional kid’s shoes that are suitable for every activity. The first spot portrays a young girl who is deep in concentration. The girl is manoeuvring a hula-hoop with great skill. She manages to dance across the room, flick the TV remote and water the plants, all whilst still hula-hooping. The second spot sees a wannabe Frank Lampard attempting various kicks and tricks in his back garden with little success. After numerous falls, failed headers, fumbled footwork, and a nettle sting our little friend is still undeterred. Matt Jackson from Rushes says "These two commercials were great fun to work on. We onlined in Fire, combining print and neg passes to create the look. Packshot animations were designed using green screen elements and graphics". The commercials were brought to life with the addition of music tracks from classic acts Blamange "Living on the ceiling" and The Undertones.” My Cousin Kevin" |
