Rushes Post ‘Hottest Shoes on The Block’ Commercial Title: Catwalk Clarks latest commercial is great fun and also an arresting and highly stylised candy coloured production. It opens with loud upbeat music and it is a bright day in London. People, dressed in vibrant clothes, are going about their normal life. Crowds of people are seen crossing a zebra crossing. Mid cross, the crowds part. From the back, out struts a young woman who ‘catwalks’ her way between the separated crowd, finally coming to a stand still, where we see a close up of her shoes. Everyone then continues on. A similar scenario happens like this with a waiter and his customer, when they suddenly sashay across the pavement, before a double shoe close up! Meanwhile a pregnant woman skips in between four burly businessmen, before showing us her jazzy sandals. Rushes, dedicated
Telecine Producer, Vittorio Giannini adds: “After meeting
with the director and the agency, it was decided that after a couple
of tests a print would be made from the negative for Adrian Seery
to grade and xfer in Creality. Matt Jackson worked in Inferno to
replace crowds (increase the number of people) by compositing separate
plates, some of which were bluescreen and some had to be rotoscoped. |
