Aardman's
Chevron Commercial Title: 'Parade' A shiny red male car heads up a carnival procession accompanied by an appealing lime green female car. They flirt their way up the street, headlamps serving as their eyes and grills as their mouths. There is exquisite attention to detail in the rest of the parade with women in fantastical butterfly costumes, waving crowds and a child whizzing in between the madness on his scooter. Says Abbie Ross, Aardman Producer: "This was a bit of an epic for a Chevron commercial. Gone are the days of the locked off shot with a car talking to camera. We made 50 models for the crowd, 5 cars and threw in a few cats and dogs for good measure. The animators didn't know what had hit them!" Says Claire Pollock, Rushes Inferno Artist: "The post-production work included: de-rigging the model cars and cleaning up and repairing the road surface where grooves had been cut to accommodate the rigs. We also layered various background passes e.g. the road, buildings and bunting. We then comped the blue-screen model cars and added in their shadows. The final piece of post involved warping the red car to make it appear bouncier." |
