The Chemical Brothers and Rushes excite with ‘Galvanize’ Artist: Chemical
Brothers Thursday 2nd December 2004 Adam Smith from Colonel Blimp directs another classic narrative based promo, following on from his great work for The Streets and Goldie Lookin’ Chain, this time for the Chemical Brothers latest release ‘Galvanize.’ The promo follows a young gang as they prepare to meet for an evening of ‘Crumping,’ a form of street dance. The highly visual and energetic dance is a mix between performance art, mime and street fighting and forms the centrepiece of the promo, as the young gang escape the clutches of a rival gang and creep in to a nightclub to ‘face off’ other dancers. Rushes colourist Marcus Timpson graded the promo, with exteriors taking on a high contrast black and white grade, and the interior club sequences in colour. Rushes Head of VFX, Paul Hannaford, adds 'Adam used the wonderful film, ”La Haine” as a reference for this beautifully shot promo. Using the camera to show urban street gangs at their most gritty, Marcus Woods was enlisted to help raise the dynamic tempo. Using Flame, Marcus undertook the task of adding camera shake from its most subtle, as tremors, to its peak, as earthquakes. This required Marcus animating a large section of the promo to the “galvanize” sound track. In addition, Adam wanted to add to the sense of realism by adding both subtle and gregarious colour corrections.” |
