Rushes
Post Latest Commercial from Director
Pedro
Romhanyi
Title: Cheers
Client: Carlsberg Green
Agency: Saatchi & Saatchi
Agency Producer: Gareth Saunders
Production Company: Outsider
Director: Pedro Romhanyi
Producer: Gareth Francis
Facility: Rushes
C Reality: Adrian Seery
Flame: Paul Hannaford
Inferno: Claire Pollock
Air Date 24th May in Poland
This quirky
and amusing commercial is the latest offering from Director Pedro
Romhanyi, and yet another collaboration with Rushes.
The opening
shot is of Carlsberg men, unloading crates of Carlsberg Green beer,
from their lorry. One of the crates, is actually a man with a bright
green jacket on. He is treated like all the other beer crates and
is thrown into the cellar, only to be greeted by a group of other
people down there, also dressed in green!
The next shot
we see is of a couple ordering a Carlsberg at the bar, as they do
so, a sub-title appears on the screen saying "Free Friend With
Every Carlsberg". The couple are then served their drinks,
at the same time being given the man in the green jacket as well!
The camera
then pans out to show the whole bar every table and group of people
has a person dressed in green with them!
"Carlsberg Probably The Best Lager In The World"Says Rushes
Inferno Artist, Claire Pollock: "We carried out the sky replacement
and removal of the lamp posts, scaffolding, and rigs supporting
the 'carried' actor in Inferno. The film was then further enhanced
by rebuilding the 'carried' actors shirt, jacket and face to give
it a seamless finish and adding extra people into the end shot of
the truck."
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