Rushes
post Capital Radio’s Johnny Vaughan spot
Client: Capital
Radio
Title: ‘Maybe’
Director: Pedro Romhanyi @ Outsider
Producer: Gareth Francis
Agency: DLKW
Agency Producer: Sarah Shaw
Editor: Tony C Kearns
Post Facility: Rushes
C-Reality: Adrian Seery
Flame: Omar Akkari
Fire: Derek Moore
Producer: Jonathan Davies
Monday 19th
April 2004
To coincide
with Johnny Vaughan stepping into Chris Tarrant’s breakfast
show on Capital Radio, this ‘good old London town’ commercial
hits the spot.
In a typical
London street scene Johnny Vaughan is standing at a pedestrian crossing
on his way to work. He breaks into song with “Maybe It’s
Because I’m A Londoner” and is seen sashaying and dancing
through London, past it’s famous landmarks. He appears firstly
on a bus and tube, and then waltzing in the Tate Gallery. Outside
Buckingham Palace he dances with the Queen’s Guard, as they
twirl and join him in singing along. At Piccadilly Circus he is
accompanied by traffic wardens and at Trafalgar Square, street cleaners
and passer-bys join in the frivolities.
He’s
still singing as he enters Capital Radio. When he arrives at his
studio a colleague asks if he had a good journey, he responds sardonically
with “Just the normal.”
Rushes Derek
Moore adds; ”Due to the nature of the commercial, Pedro had
to shoot the centre of London very early in the morning. This meant
there was a lack of people in the Trafalger Square scene, people
were replicated by combining a series of plates together in Flame
as well as adding Big Ben behind Nelsons Column.”
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