Rushes
post amusing BT spot featuring a 20 Foot Doll!
Title: "Mistake"
Client: BT
Agency: St Lukes
Agency
Producer: Jo Charlesworth
Art Director - Suzanne Hails
Copywriter - Alistair Cambell
Production
Company: Stink
Director: David Frankham
Producer: Blake Powell
Film Editor: Matt Cheese @ Crew Cuts West
Facility: Rushes
Rushes Producer: Vittorio Giannini
C-Reality: Marcus Timpson
Inferno: Bill McNamara
This eccentric
commercial opens with an American guy in his office on the phone
talking about the shipment he has just received from the person
on the other end of the line. He is obviously surprised and confused
at the size of the delivery and claims with an air of frustration
that there must have been a misunderstanding. He walks to the window
and looks down at a gigantic doll that is sitting in the car park,
eclipsing his view. He explains to the supplier, who is still on
the phone, that when he called her Tiny Tina, he was being not ironic!
The voice over
tells us that the BT Business plan is worth it, so you can spend
time checking little details.
Rushes Producer
Vittorio Giannini adds: "This humorous new spot for BT is beautifully
shot with great art direction and strong casting, with the most
eye-catching element being the impressive 8 metre doll that was
built especially for the shoot. The ad has a very filmic look enhanced
by grading in C-Reality. Inferno was then used to put all the pieces
together and tidy up some of the shots to ensure that the end result
is an impressive and slick looking piece of work."
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