Title: ‘Beer’ ‘Parsley’ ‘Kitchen’
Client: Brothers Menswear
Agency: Garbergs - Stockholm
Production Company: Outsider
Director: Pedro Romhanyi
Producer: Gareth Francis
Facility: Rushes
C Reality: Adrian Seery
Fire: Paul Wratten
Inferno: Claire Pollock

These quirky and highly amusing menswear commercials, feature men in great clothes from the Brother’s current range trying to prove who is the most macho. They are completely unforgettable.
‘Beer’ - Three stylishly dressed guys lounge around on a boy’s night in watching TV. They knock back a few beers and compete with each other to see who is the cleverest at opening their bottle of beer. One of them discovers the ultimate technique. He twists the bottle in his eye socket. Ouch!

‘Parsley’ Four sophisticated men are bonding over a meal out, chatting and laughing. When their food arrives silence falls across the table and they look totally astonished. We realise what the problem is when all of them in sync, disdainfully deposit the parsley garnish on their side plate. Relieved of the parsley, they perk up again.

‘Kitchen’ There are two casually dressed guys in a kitchen, one is cooking, spagetthi. A massive boiling pot is lifted off the hob. One of the men makes his hands into a colander, whilst the other pours the spagetthi through them. It goes everywhere, but they just look at one another and shrug!

Says Rushes Inferno Artist, Claire Pollock “In order for the spaghetti to appear hot, steam was pumped into the saucepan through a hose. The hose was visible in several shots. To remove it we used a combination of techniques, which included painting over it frame-by-frame. This worked perfectly and gave it a seamless finish.”