New
Branston squeezy bottle by Rushes Wednesday 14th September 2005 This funny and very clever new spot for small-chunk Branston Pickle in a squeezy bottle cannot fail to make the audience laugh. As the commercial suggests, it’s now so easy to make the perfect sandwich, you only need to use one arm leaving the other arm free to so something entirely different. In a series of vignettes the protagonists create their wonderful sandwiches smothered in Branston whilst simultaneously carrying on with other activities such as painting a wall, sorting a pile of post or thrashing someone at table tennis. Rushes Infeno Artist, Emir Hasham said, “The director, Guy Manwaring, wanted to create a hyper-real effect of people doing things with the arm that’s not applying Branston which looked plausible rather than a blatant special effect. Flexible contemporary dancers were cast who could move their bodies in slightly unusual ways so that the finished effect would look more interesting. These characters were filmed applying pickle with one hand, with their arm and body relaxed and then shot again with their other arm carrying out complex actions such as painting, sorting letters and playing table tennis. To allow the actors to concentrate on their body movements, table tennis and letter sorting were carried out without the use of ping-pong balls or letters, which were then created by Rushes’ 3D department and comped in later. Using Inferno, the two different arm actions were joined onto one body and in addition many of the characters had their heads replaced to achieve the perfect facial expressions of relaxation and enjoyment. The most important consideration was in choosing just how much of the moving body to join onto the relaxed body. Initial tests showed that it was necessary to use more of the moving body, so that there was a convincing amount of shoulder and back movement to make the combined body more believable.” |
