“Rushes Post Quirky Pain Killer Commercial” Title: ‘Folklore
Medicine’ This beautifully shot, amusing commercial opens with a topless guy standing against the backdrop of an icy mountain range. We are then talked through and demonstrated four ancient remedies for colds… The first remedy is to have a frog walk over your head! The second is to tie a red chilli pepper under you nose! The third to have seaweed tied around your neck! And last but not least, rub mustard over your chest! We see the man still suffering, after trying these solutions. So the voice over tells us to give our cold the Beechams All In One. As he is speaking, a huge packet of Beechams falls from the sky to land next to him! Says Rushes, Paul Wratten: “The idea of a 6 foot pack dropping within 6 inches of a man standing on the edge of a mountainous drop in the Canadian Rockies needed the approach of careful planning and Post production effects, to convince the viewer that the pack falling from the sky would land perfectly. It was decided that a black screen would be placed to the right of our hero and a large slab of stone would be dropped from a 6-foot height. Dust was placed around the area where the pack would land. The falling slab would hit the ground, shot against the black screen, which would enable me to key off the dust and place it over the pack. There was a puff of air from the slab, which moved the hero’s trousers and also created a useful falling shadow on the ground. All these elements helped comp the post-production pack shot into the scene. The pack itself was created from various sources, artwork and a full size pack having been shot. Fire was used to build a 3D virtual model giving total control over the speed and position of the falling pack. Using colour correction and the above elements, including clean background plates to get rid of the black screen, the shot was composited together. Finally, motion blur was applied to the falling pack to give the impression that it was moving and shot for real in situ.“ |
